Workflow

Competitor Intelligence Auto-Tracker

This workflow monitors competitor websites, social media, and pricing automatically. It detects changes, generates AI-summarized weekly briefings, and logs all intelligence to a structured spreadsheet for strategic decision-making.

Competitor Intelligence Auto-Tracker

The problem

Staying aware of competitor moves is important but falls off the priority list when you're busy with client work. Competitors launch new services, change pricing, or publish content — and you only find out from clients.

The solution

The workflow periodically monitors competitor websites, social media accounts, and pricing pages. AI summarizes changes and highlights strategic moves. A weekly digest is delivered via Slack/Chatwork with a structured log in Google Sheets.

How it works

  1. 01

    Configure: Set competitor URLs, social accounts, and monitoring frequency

  2. 02

    Scrape: n8n fetches web pages and social feeds on schedule

  3. 03

    Compare: Detect changes by comparing with previous snapshots

  4. 04

    Analyze: AI summarizes what changed and why it matters

  5. 05

    Report: Weekly digest to Slack + detailed log in Google Sheets

Results

From zero competitive awareness to structured weekly intelligence briefings. Enables proactive rather than reactive business strategy.

Stack

  • n8n
  • OpenAI
  • HTTP Request
  • Google Sheets
  • Slack

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